Masters Tournament Purse Hits Record $20 Million For 2026

Masters Tournament Purse Hits Record $20 Million For 2026...

The Masters Tournament announced today that its total purse for 2026 will reach a historic $20 million, marking a $2 million increase from last year. The winner at Augusta National will take home $3.6 million, up from $3.24 million in 2025, as golf's most prestigious major continues raising the stakes.

This year's purse jump reflects the sport's growing revenue and competition with LIV Golf's big-money events. The Masters has increased its payout by 66% since 2021, when the total purse was $12 million. Tournament chairman Fred Ridley called the move "a commitment to rewarding the world's best golfers."

Players and fans reacted swiftly on social media, with many praising the tradition-rich tournament for keeping pace with modern economics. The announcement comes as 89 golfers tee off today in Augusta, Georgia, under perfect 75-degree conditions. Tiger Woods, seeking his sixth green jacket, called the purse increase "a great step for the game."

Television networks also benefit from the heightened interest, as CBS and ESPN share broadcast rights through 2030. The Masters remains the only major golf tournament operated entirely by its host club, allowing Augusta National to control all financial decisions. Last year's final round drew 12.1 million viewers, the most since 2018.

With LIV Golf offering $20 million purses for regular events, analysts say the pressure is on traditional tours to remain competitive. The PGA Championship and U.S. Open are expected to announce their own purse increases in coming weeks. For now, all eyes are on Amen Corner as the 2026 Masters begins its four-day march toward history.